Seeking Hotels to Profile for "Expositions in Sustainable Excellence" Series

Contents

• 1 Expositions in Sustainable Excellence
  • 1.1 Academic Analysis and Review of the World’s Best Hotels
  • 1.2 I am looking to answer the following questions about elite properties:
  • 1.3 The process
• 2 An Elegant Academic Sales and Marketing Tool

Expositions in Sustainable Excellence

Academic Analysis and Review of the World’s Best Hotels

St. Barth Business School (www.SBHBusiness.com) in partnership with its sister institute the International Hospitality & Tourism Institute (www.IHTInstitute.com) is looking to profile top hotels for our new academic and analysis review series called “Expositions in Sustainable Excellence“.

St. Barth Business School®

I am looking to answer the following questions about elite properties:

1. Who considers the property to be excellent (target market and reputation)?

2. Why is the property considered to be excellent (signature features and competitive advantage)?

3. How does the property sustain its excellence (human resource development practices)?

The process

The process is simple and can be done via email, telephone or Skype call, personal visit or otherwise.  It will basically involve 3 steps:

1. a brief discussion, questionnaire, or interview of an executive or marketing professional that can describe the unique competitive advantages of your property to identify elements unique to your property as pertains to the three questions above;


2. the provision of professional photographs or multimedia of your property


3. a brief discussion, questionnaire, or interview of an executive or human resources professional that can explain how the hotel maintains its edge and motivates staff.

The in-depth article featuring only your property will be published online with direct links back to your property in our series “Expositions in Sustainable Excellence” and will be used and distributed by the St. Barth Business School and International Hospitality and Tourism Institute to exemplify the best of the hospitality industry.

An Elegant Academic Sales and Marketing Tool

The finished result will be a useful and powerful in-depth sales marketing tool for your property that captures the essence of what makes your property a preferred destination for your target market.  The positive analysis will also drive traffic and potential customers to your business online and via social media.

The articles and analysis will be written, compiled and edited by Andrew Forson (MBA, TEP, iCHTE Gold, Director of Education and Training) and his and team and will be used for case studies in Sustainable Excellence for the International Hospitality & Tourism Institute‘s range of Professional Certifications, Bachelors and Masters degree Academic Qualifications.  The articles will also be provided to our accredited hospitality professors (iCHTE – Internationally Certified Hospitality Trainer and Educator) for use as paradigms of excellence in the hotel and hospitality industry.

Regretfully, not every hotel can be selected for profiling.

Please contact Andrew Forson (AForson@SBHBusiness.com) of the St. Barth Business School for further information or to submit your property for consideration.  You can also call me on +1 305 677 9388 or in St. Barth on +590 690 25 04 75.

Seeking Hotels to Profile for "Expositions in Sustainable Excellence" Series