iCMBA Gold: Social Media Marketing Postgraduate Certificate | St. Barth Event Detail

Marketing Communications Postgraduate Certificate

Social Media Marketing Focus

iCMBA Gold Social Media is SBH’S intensive masters level Social Media intensive-concentrated-MBA (iCMBA) programme.  This Ofqual regulated accredited qualification is intended to examine the role and importance of Social Media in Marketing Communications.  This programme is designed for people who wish to become skilled and knowledgeable in the field of marketing communications and specifically Social Media. It encourages people to explore, understand and apply marketing communication theory, tools and techniques in order to build the value proposition for target audiences, clients, customers and consumers in the world of Social Media.  Social media has become a fundamental tool for communication and must-have skill in a multitude of industries.

With the right amount of practice and social media education, learners and professionals will gain competitive edge from this intensive programme.  This Masters Level qualification offers the essential skills and knowledge for senior managers, executives, and owners who wish to enhance their social media abilities.

Topics Covered

• Social Media Fundamentals


• Basic Social Media Etiquette


• Create a Social Media Campaign


• Publish Social Media Updates & Engage with a Community


• Social Media Best Practices to Enhance a Personal Brand


• Drive Traffic to a Blog or Website Using Social Media


• Create a Content Calendar


• Understand Social Media Advertising


• Different Means of Managing Social Media


• Measure Site Traffic Using Google Analytics


• Create & Follow a Social Media Policy

Learning Outcomes

Learners are required to complete a series of group and individual exercises as a part of the course and a formal assessment at the end of the programme designed to evidence learning objectives:

• The impact of the elements of the marketing communications process


• The role of the governing bodies in the marketing communications industry


• Understand different perspectives on marketing campaigns


• Conduct an integrated marketing communications campaign


• The role of e-marketing communications tools and techniques

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iCMBA Gold: Social Media Marketing Postgraduate Certificate | St. Barth Event Detail