New from #StBarth on St. Barth Business School | iCMBA Bronze & iCPT Personal Training & Introductory Business Skills 11/2013 - iCMBA Bronze & iCPT Personal Training & Introductory Business Skills 11/2013 in St. Barthelemy French West Indies Caribbean
Tuesday, October 8, 2013
Partner With Us
New from #StBarth on St. Barth Business School | Partner With Us - Partner with St Barth Business School and earn commission income and referral fees by recommending and booking our scheduled and private programmes to your clients and friends.
Monday, October 7, 2013
Seeking Hotels to Profile for "Expositions in Sustainable Excellence" Series
Contents
Expositions in Sustainable Excellence
Academic Analysis and Review of the World’s Best Hotels
St. Barth Business School (www.SBHBusiness.com) in partnership with its sister institute the International Hospitality & Tourism Institute (www.IHTInstitute.com) is looking to profile top hotels for our new academic and analysis review series called “Expositions in Sustainable Excellence“.
St. Barth Business School®
I am looking to answer the following questions about elite properties:
1. Who considers the property to be excellent (target market and reputation)?
2. Why is the property considered to be excellent (signature features and competitive advantage)?
3. How does the property sustain its excellence (human resource development practices)?
The process
The process is simple and can be done via email, telephone or Skype call, personal visit or otherwise. It will basically involve 3 steps:
- a brief discussion, questionnaire, or interview of an executive or marketing professional that can describe the unique competitive advantages of your property to identify elements unique to your property as pertains to the three questions above;
- the provision of professional photographs or multimedia of your property
- a brief discussion, questionnaire, or interview of an executive or human resources professional that can explain how the hotel maintains its edge and motivates staff.
The in-depth article featuring only your property will be published online with direct links back to your property in our series “Expositions in Sustainable Excellence” and will be used and distributed by the St. Barth Business School and International Hospitality and Tourism Institute to exemplify the best of the hospitality industry.
An Elegant Academic Sales and Marketing Tool
The finished result will be a useful and powerful in-depth sales marketing tool for your property that captures the essence of what makes your property a preferred destination for your target market. The positive analysis will also drive traffic and potential customers to your business online and via social media.
The articles and analysis will be written, compiled and edited by Andrew Forson (MBA, TEP, iCHTE Gold, Director of Education and Training) and his and team and will be used for case studies in Sustainable Excellence for the International Hospitality & Tourism Institute‘s range of Professional Certifications, Bachelors and Masters degree Academic Qualifications. The articles will also be provided to our accredited hospitality professors (iCHTE – Internationally Certified Hospitality Trainer and Educator) for use as paradigms of excellence in the hotel and hospitality industry.
Regretfully, not every hotel can be selected for profiling.
Please contact Andrew Forson (AForson@SBHBusiness.com) of the St. Barth Business School for further information or to submit your property for consideration. You can also call me on +1 305 677 9388 or in St. Barth on +590 690 25 04 75.
Seeking Hotels to Profile for "Expositions in Sustainable Excellence" Series
Sunday, October 6, 2013
iCMBA Gold: Social Media Marketing Postgraduate Certificate | St. Barth Event Detail
Marketing Communications Postgraduate Certificate
Social Media Marketing Focus
iCMBA Gold Social Media is SBH’S intensive masters level Social Media intensive-concentrated-MBA (iCMBA) programme. This Ofqual regulated accredited qualification is intended to examine the role and importance of Social Media in Marketing Communications. This programme is designed for people who wish to become skilled and knowledgeable in the field of marketing communications and specifically Social Media. It encourages people to explore, understand and apply marketing communication theory, tools and techniques in order to build the value proposition for target audiences, clients, customers and consumers in the world of Social Media. Social media has become a fundamental tool for communication and must-have skill in a multitude of industries.
With the right amount of practice and social media education, learners and professionals will gain competitive edge from this intensive programme. This Masters Level qualification offers the essential skills and knowledge for senior managers, executives, and owners who wish to enhance their social media abilities.
Topics Covered
- Social Media Fundamentals
- Basic Social Media Etiquette
- Create a Social Media Campaign
- Publish Social Media Updates & Engage with a Community
- Social Media Best Practices to Enhance a Personal Brand
- Drive Traffic to a Blog or Website Using Social Media
- Create a Content Calendar
- Understand Social Media Advertising
- Different Means of Managing Social Media
- Measure Site Traffic Using Google Analytics
- Create & Follow a Social Media Policy
Learning Outcomes
Learners are required to complete a series of group and individual exercises as a part of the course and a formal assessment at the end of the programme designed to evidence learning objectives:
- The impact of the elements of the marketing communications process
- The role of the governing bodies in the marketing communications industry
- Understand different perspectives on marketing campaigns
- Conduct an integrated marketing communications campaign
- The role of e-marketing communications tools and techniques
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iCMBA Gold: Social Media Marketing Postgraduate Certificate | St. Barth Event Detail
Saturday, October 5, 2013
St Barth Business School Launches
Contents
St Barth: Launching a New Paradigm for Executive Education
We are very proud to launch the St Barth Business School® – a Luxury Education® initiative designed for discerning travelers and lovers of exquisite luxury. St Barth Business School is yet another reason to visit the unique Caribbean island destination, St Barth.
What you need to know …
There are a few things you should know about our business school. I believe we are the first of our kind to mix accredited qualifications with this level of delivery flexibility whilst still being instructor lead. Our programmes range from Postgraduate Diplomas, which are readily convertible to MBA or MSc degrees from any number of our partner Universities, to less involved CPE (Continuing Professional Education) and CPD (Continuing Professional Development) credit awarding seminars.
A little about St Barth …
St Barthelemy in the French West Indies is an intriguing resort island destination that has made a conscious and strategic decision to not focus on mega-resorts, mega-cruises, and mass tourism. This island focuses on high-end luxury tourism as opposed to mass-market volume tourism. The island is defined by its luxury boutique hotels and villas which form the bulk of the island’s “room” inventory.
Consequently, in order to successfully deliver a comprehensive range of higher education programmes, we had to think about what the customer seeking the St Barth experience would be looking for.
Marigot - St Barth Business School
St Barth’s Unique Proposition for Executive Education
1. Flexibility
Our business school allows you to choose the courses, timing, venue, and schedule with instructor guidance. We work with you to arrange a schedule that suits your time in St Barth. Alternatively, you can join one of our many scheduled courses and meet other individuals from around the world who share common interests and experiences as well as shared love of St Barth and education.
2. Exclusivity
St Barth is a tropical paradise in the Eastern Caribbean. The combination of its status as a secluded hide-away for ultra-high net-worth individuals, stars, athletes, in addition to its unparalleled safety and security has made it the most exclusive destination in the Caribbean, and arguably the world.
We contribute to this exclusivity offering by tailoring a broad range of courses and programmes to your schedule during your time on St Barth.
3. Privacy
St Barth Business School has the capacity to deliver entire diploma and degree programmes to the Masters degree level privately. From Public Speaking to Social Media, Information Technology, Finance for Non-Financial Managers, Financial Risk Management, Entrepreneurship, to English and more, these courses can be structured and delivered privately on a schedule and at a venue of your choosing.
This is an excellent alternative to traditionally scheduled programmes and a discrete way of augmenting a resume or gaining extra credit with an internationally accredited and recognized academic qualification.
If you are going to be away from St Barth and would like your tutor to come to you to assist in completing your programme, that too can be arranged.
4. Activity
St Barth Business School does not believe in “chalk and talk”. Our teaching model focuses on something we call the KAST Development Model (more on that here). This model comprises a holistic approach to teaching and training which focuses on the individual’s entire academic being – Knowledge, Attitudes, Skills, and Tendencies. These four attributes are addressed in every course in an interactive way.
Dynamic and Engaging Itineraries
We make use of St Barth’s gorgeous natural environment and capitalize on the beaches, ocean, boating, hotels, restaurants, and activities native to the island to create dynamic, engaging learning sessions which reinforce the learning outcomes of each course.
5. Programmes (Courses)
Scheduled Programmes
For 2013-2014 we have scheduled a number of five day courses in covering the following topics:
- International Customer Service Strategy
- Social Media Marketing and Marketing Communications
- Personal Training and Business Skills
- MBA in Hospitality and Tourism (this is a four module programme comprised of 3 core courses and you must choose 1 of 2 electives so you get to enjoy a total of 4 weeks in St Barth over the course of the year)
You can see the schedules and apply for courses here.
Additional Programmes
In addition to the above programmes we also have full diploma and certificate programmes in the following areas:
- English for Hospitality & Tourism
- Public Speaking
- Leadership and Management in the Heath and Social Care Sector (8 Modules leading to an MBA or MSc)
- Strategic Entrepreneurship (8 Modules leading to an MBA or MSc)
- International Finance Management (8 Modules leading to an MBA or MSc)
- International Human Resource Management (8 Modules leading to an MBA or MSc)
- Marketing Management (8 Modules leading to an MBA or MSc)
- Project and Quality Management (8 Modules)
- International Service Industry Management (8 Modules)
- Islamic Finance
- Applied Financial Trading
- Business Skills
- Teaching
and much more. Contact us for the full course listing or have us design a programme for you, your group, or your corporate retreat.
How to book …
There are three things we can do for you:
- Advise and assist in making travel arrangements for getting to St Barth;
- Advise and assist in making accommodation, car rental, and itinerary arrangements for your time in St Barth;
- Advise and assist with programme selection and scheduling such that the educational component of your time here is structured to best accommodate your schedule, goals, and objectives.
You can book our scheduled courses online by clicking here. Or by submitting your information to our contact form. You can also call or email us – the information is listed below.
How to Start …
You can learn alot about St. Barth and our programmes by visiting http://www.SBHBusiness.com. I’m here in St Barth and would be pleased to take your call. Please contact me, Andrew Forson – my email address is AForson@SBHBusiness.com. You can also call me directly in St Barth on +590 690 25 04 75. Alternatively you can reach our offices 24/7 on the following numbers:
USA: +1 305 433 4944
UK/Europe: +44 207 101 9542
St Barth Business School Launches
Thursday, September 12, 2013
Test Post from St. Barth Business School
Test Post from St. Barth Business School http://sbhbusiness.com
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